Let Us Handle

SEO

Let Us Handle

SEO

Let Us Handle

SEO

What is

Search Engine Optimization?

SEO is the process of gaining more visibility organically (i.e. increase rankings) on search engines by webmasters executing on-page and off-page best practices. Over the years, Google has released 100+ algorithm updates aiming to reduce spam and improve rankings on high-value, unique content. At RK3 Digital, SEO plays an important role within our holistic digital marketing approach and staying relevant, up-to-date, and anticipatory of Google’s algorithm updates is vital for SEO success. We help drive SEO success by following our five phase approach that is outlined below.

Our Approach

Our approach is simple

While this sounds counter intuitive to the fundamentals of SEO, we don’t focus on rankings and keywords. Our focus is on driving leads and revenue for your business through thematic and topic SEO backed by data analytics. We approach SEO in three phases listed below:

SEO

Phases

Our approach to search engine optimization is simple; we help our clients provide their [potential] customers an easy way to find them online within the organic search engine results page (SERP) like Google or Bing. We break our approach down into three different phases.

Phase 01

Internal Data Gathering, Cross Team Education, and Baseline Measurement

Phase 02

Data Analysis, Expansions, & Setting the Vision

Phase 03

Multi-Channel Attribution & On-going Testing

Internal Data Gathering, Cross Team Education, and Baseline Measurement

  • Understand current baseline
  • Define KPIs
  • SEO training and education
  • Define measurement strategy

Data Analysis, Expansion, & Setting the Vision

  • Backlink profile analysis, technical SEO audit, & competitive audit
  • Content strategy & roadmap creation
  • Content distribution, promotion & link earning
  • Customized SEO reporting dashboards

Multi-Channel Attribution & On-going Testing

  • Multi-channel attribution reporting
  • Understand the lifetime value of a customer
  • Content investments driven by ROI not budgets
  • Test, Test, Test

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