SEO is the process of gaining more visibility organically (i.e. increase rankings) on search engines by webmasters executing on-page and off-page best practices. Over the years, Google has released 100+ algorithm updates aiming to reduce spam and improve rankings on high-value, unique content. At RK3 Digital, SEO plays an important role within our holistic digital marketing approach and staying relevant, up-to-date, and anticipatory of Google’s algorithm updates is vital for SEO success. We help drive SEO success by following our five phase approach that is outlined below.