Let Us Handle
Display
Let Us Handle
Display
Let Us Handle
Display
Our Services
Display
Banner ads, interstitials, ad networks, ad exchanges, rich media, CPM & CPC buys… These are all pieces of the display advertising ecosystem. Since its inception in the mid 1990s, online display advertising has changed the way products and services were able to be advertised online. If leveraged properly, display advertising can be a great way to promote your product or services to a new or existing audience.
Display
Phases
Our approach to Display advertising is simple; we help our clients prospect new customers through tailored messaging, customized banner ads, and clear call-to-actions that drive leads and revenue. We break our approach down into three different phases.
Phase 01
Internal Data Gathering, Cross Team Education, and Baseline Measurement
Phase 02
Data Analysis, Expansions, & Setting the Vision
Phase 03
Multi-Channel Attribution & On-going Testing
Internal Data Gathering, Cross Team Education, and Baseline Measurement
- Understand current baseline
- Define KPIs
- Gather or create display advertising assets and messaging
- Define measurement strategy
Data Analysis, Expansion, & Setting the Vision
- Review historical Display campaign performance and display assets
- Create strategy & roadmap
- Design & implement display assets and messaging
- Deliver customized Display reporting dashboard
Multi-Channel Attribution & On-going Testing
- Multi-channel attribution reporting
- Understand the lifetime value of a customer
- Content investments driven by ROI not budgets
- Test, Test, Test
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