Effective Search Engine Optimization (SEO) for SMBs
Are you tired of being promised SEO ranking on your priority keywords then dismally disappointed with the outcome? You’re not alone. Many SEO companies promise the world to their clients and affirm they can fix their issues with a few tweaks to their on-page SEO (i.e. re-writing title tags, revising meta descriptions, etc.) and getting a few inbound links (be extremely careful of those that buy links!). Once the client realizes their issues aren’t really being addressed, the SEO company has moved onto another project. At RK3 Digital, our approach to SEO is very different, but first let’s define SEO.
What is SEO?
SEO is the process of gaining more visibility organically (i.e. increase rankings) on search engines by webmasters executing on-page and off-page best practices. Over the years, Google has released 100+ algorithm updates aiming to reduce spam and improve rankings on high-value, unique content. At RK3 Digital, SEO plays an important role within our holistic digital marketing approach and staying relevant, up-to-date, and anticipatory of Google’s algorithm updates is vital for SEO success. We help drive SEO success by following our five phase approach that is outlined below.
RK3’s Three Phase SEO Approach
While this sounds counter intuitive to the fundamentals of SEO, we don’t focus on rankings and keywords in silos per sae, rather we focus on topical SEO and expect regular input and interaction from our clients to help drive our strategy forward. We want to ingrain ourselves in your business and help solve business solutions by pulling several marketing levers, which in this case is SEO and segment our approach within these three phases.
Phase One: Internal Data Gathering, Cross Team Education, and Baseline Measurement
- Define KPIs
- SEO training and education
- Define measurement strategy
Phase Two: Audits, Reporting, & Roadmaps
- Technical SEO audit
- Competitive audit
- Create customized SEO reporting dashboards
- Link earning
- Content strategy & creation
- Content distribution & promotion
- Deliver roadmap
Phase Three: Multi-Channel Attribution & On-going Testing
- Multi-channel attribution reporting
- Understand the lifetime value of a customer
- Test, test, test