Remarketing & Retargeting Services for SMBs
According to AdRoll, only 2% of shoppers convert on the first visit to an online store. Leveraging Remarketing (also known as Retargeting) is the next step to recapture those non-converting visitors as they browse the web and bring them back to your site to convert. With many years of Remarketing experience, we can help you set up, execute, report, and optimize your campaigns towards your business’ objectives.
What is Remarketing & How Does it Work?
Remarketing, also known as retargeting, is an effective marketing strategy and technique to reach your customers who already visited your site. Remarketing allows RK3 Digital to re-engage your “potential” customers who have shown interest, but may have left your site without converting for many known or unknown reasons.
Technically speaking, Remarketing works by placing a Java Script tag on all of your web pages that you want to create audiences or segments to target later. As more visitors come to your site that has the Java Script remarketing tag placed, audience lists or segments are generated by placing a “cookie” (small data file) on your visitors’ browser. These lists (anonymous visitors) can then be “retargeted” to ads as they browse other websites. To explain further in a less technical way, Google defines Remarketing as the following:
Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
In other words, by leveraging Remarketing, businesses can reconnect with potential buyers who have already showed interest in your product or services. Remarketing is an extremely effective marketing tactic if done properly.
Why Does RK3 Digital Think Remarketing is so Effective?
Remarketing is an effective marketing tactic because you are targeting users who have already shown interest in your product or services. These customers are much more likely to convert than users that have shown zero interest in your products or services. We have seen significant higher conversion rates with Remarketing campaigns than our traditional Display campaigns.
How to Get Started with Remarketing at RK3 Digital
The first step to getting starting with Remarketing at RK3 is having a discussion with us about your business objectives and historical Remarketing campaigns. There are many different types of Remarketing (i.e. standard remarketing, RLSA, video remarketing, etc.) and many different vendors (AdWords, AdRoll, etc.) to choose from and we want to ensure our recommendations are in line with your business objectives.